THE MUSIC INDUSTRY TODAY

The RIAA says that music is the world's universal form of communication. It touches every person of every culture on the globe to the tune of $40 billion annually, and the U.S. recording industry accounts for fully one-third of that world market. It employs thousands of people, including singers, musicians, producers, sound engineers, record promoters and retail sales persons, to name only a few. But the music industry as we know it is in trouble.

A typical music fan who buys a CD might use that CD at home, take that CD in the car, make a tape of that CD, load the CD on their computer or download it to be played in portable devices such as Ipods or MP3 players.

At the same time, when asked directly whether CDs cost too much, most consumers will say yes! Why the contradiction? Because some consumers don't understand why the sales tag on a CD is so much higher than the cost of producing the actual physical disc.

WHY THE INDUSTRY NEEDS SOUNDLOAD

SOUNDLOAD has taken those same principles and created value in purchasing MUSIC, and not the product that provides you the music. SOUNDLOAD is the next step in the evolution of how we purchase our music.

Ask any music industry expert and they will tell you that there is NO WORKING BUSINESS MODEL for how we will purchase music in the very near future. You see, it is an extremely expensive process to produce, manufacture, and market music today.

Once an artist or group has songs composed, they must then go into the studio and begin recording. The costs of recording this work, including recording studio fees, studio musicians, sound engineers, producers and others, all must be recovered by the cost of the CD.

Then come marketing and promotion costs -- perhaps the most expensive part of the music business today. They include increasingly expensive video clips, public relations, tour support, marketing campaigns, and promotion to get the songs played on the radio.

For example, when you hear a song played on the radio -- that didn't just happen! Labels make investments in artists by paying for both the production and the promotion of the album, and promotion is very expensive.

SOUNDLOAD helps to defer those costs by providing an alternative means of producing the final product, cheaper, more efficient and a better value then a Compact Disk (CD).

SOUNDLOAD offers a new way for artists to reach music fans, whether it is a traditional label or the artist themselves. SOUNDLOAD can market and promote that artist so that fans are aware of new releases and the band themselves. SOUNDLOAD is a simple idea that will revolutionize the music industry.

SOUNDLOAD on the ROAD

For many artists, a costly concert tour is essential to promote their recordings. At those concerts, fans, even though they may be impressed by an artist, see very little value in buying a copy of the CD at the show. They have to carry the CD around after the show, and store it in already overcrowded CD library, or even choose to burn a copy from a friend. Between finding a copy of the material legally or illegally on the Internet, the band looses potential sales. SOUNDLOAD provides an alternative for selling CD's at live shows. The SOUNDLOAD card provides the value that CD's have lost. Available as low as 1/4 the price of traditional CD's, SOUNDLOAD cards are a more cost effective, as well as much easier for fans to store and get home with at the end of the night. They simply log on to the artists website, and click on the SOUNDLOAD logo. There they can simply scratch off the secret PIN number on the back of the card, enter it into the designated area and download the same material available on the CD, including the artists artwork, bio, etc., to their computer and transfer it to their MP3 players, their cell phone, or whatever format they choose.

SOUNDLOAD is approved by the RIAA as "a great idea that the RIAA will support 100%,"

SOUNDLOAD can be SOUND SCANNED and counted as a sale of 1 record when a consumer logs on and downloads the product. This enables everyone to see who is buying what in the industry. Sound Scans determine who will be on the sales charts every week.

SOUNDLOAD cards have your UPC code on the card, the same as on the CD, so that you can track your sales the same way you can with a tangible disk.

WHY YOU NEED SOUNDLOAD

The vast majority of CD's produced are never profitable. After production, recording, promotion and distribution costs, most never sell enough to recover these costs, let alone make a profit. In the end, less than 10% are profitable, and in effect, it's these recordings that finance all the rest.

SOUNDLOAD cards are produced so much cheaper then CD's that your chances of recouping your cost are far greater! Plus, with SOUNDLOAD you are directing traffic to your website. This creates an association with you, the artist, and the consumer.

Redeemable gift cards sales are hit! A record $24.8 billion in 2006, up 34% from 2005, says the National Retail Federation and BIG research.

SOUNDLOAD takes the same ideas, and creates a brand in your artist. The same artwork you use for your album can be custom fit on your SOUNDLOAD card to sit side by side with your compact disc. SOUNDLOAD can hold special features that an artist can hold as a special bonus by purchasing the SOUNDLOAD card.

THE FUTURE IS DIGITAL, THE FUTURE IS SOUNDLOAD.

FOR MORE INFORMATION CONTACT TREY WILSON
334-333-1516 or treygeorge3@yahoo.com