The
RIAA says that music is the world's universal form of
communication. It touches every person of every culture
on the globe to the tune of $40 billion annually, and
the U.S. recording industry accounts for fully one-third
of that world market. It employs thousands of people,
including singers, musicians, producers, sound engineers,
record promoters and retail sales persons, to name only
a few. But the music industry as we know it is in trouble.
A
typical music fan who buys a CD might use that CD at
home, take that CD in the car, make a tape of that CD,
load the CD on their computer or download it to be played
in portable devices such as Ipods or MP3 players.
At
the same time, when asked directly whether CDs cost
too much, most consumers will say yes! Why the contradiction?
Because some consumers don't understand why the sales
tag on a CD is so much higher than the cost of producing
the actual physical disc.
SOUNDLOAD
has taken those same principles and created value in
purchasing MUSIC, and not the product that provides
you the music. SOUNDLOAD
is the next step in the evolution of how we purchase
our music.
Ask any music industry expert
and they will tell you that there is NO WORKING BUSINESS
MODEL for how we will purchase music in the very near
future. You see, it is an extremely expensive process
to produce, manufacture, and market music today.
Once an artist or group has songs
composed, they must then go into the studio and begin
recording. The costs of recording this work, including
recording studio fees, studio musicians, sound engineers,
producers and others, all must be recovered by the cost
of the CD.
Then
come marketing and promotion costs -- perhaps the most
expensive part of the music business today. They include
increasingly expensive video clips, public relations,
tour support, marketing campaigns, and promotion to
get the songs played on the radio.
For example, when you hear a song played on the radio
-- that didn't just happen! Labels make investments
in artists by paying for both the production and the
promotion of the album, and promotion is very expensive. SOUNDLOAD
helps to defer those costs by providing an alternative
means of producing the final product, cheaper, more
efficient and a better value then a Compact Disk (CD).
SOUNDLOAD
offers a new way for artists to reach music fans, whether
it is a traditional label or the artist themselves.
SOUNDLOAD
can market and promote that artist so that fans are
aware of new releases and the band themselves. SOUNDLOAD
is a simple idea that will revolutionize the music industry.
The vast majority of CD's produced are never profitable.
After production, recording, promotion and distribution
costs, most never sell enough to recover these costs,
let alone make a profit. In the end, less than 10% are
profitable, and in effect, it's these recordings that
finance all the rest.
SOUNDLOAD
cards are produced so much cheaper then CD's that your
chances of recouping your cost are far greater! Plus,
with SOUNDLOAD
you are directing traffic to your website. This creates
an association with you, the artist, and the consumer.
Redeemable gift cards sales are
hit! A record $24.8 billion in 2006, up 34% from 2005,
says the National Retail Federation and BIG research.
SOUNDLOAD
takes the same ideas, and creates a brand in your artist.
The same artwork you use for your album can be custom
fit on your SOUNDLOAD
card to sit side by side with your compact disc. SOUNDLOAD
can hold special features that an artist can hold as
a special bonus by purchasing the SOUNDLOAD
card.
